Plain and simple: It’s not about you; it’s all about them. The audience is your main concern. They are listening to you, but they are thinking about themselves. “Why am I listening to this? What’s in it for me?”
These are fair questions, and you’d better have some real good answers.
Ultimately, audiences are self-centered. They only want to listen to what is interesting to them. And, what are audiences interested in? Themselves!
The more time you focus on yourself, the more quickly you will lose the audience. It’s just like having a conversation with a self-centered person. Ever find yourself in that situation? Notice that no matter what you say, she will find a way to bring it back to herself. “You hurt your foot? You know I hurt my leg the other week doing blah blah blah…”
The conversation gets boring very quickly when everything somehow pertains to her.
However, if she were to ask you about how you hurt yourself, it becomes a little more fun for you, especially if there are any follow-up questions. “Oh, playing hockey? Wow! That sounds like a fun sport. How long have you played? Where do you play? What’s your favorite team?”
You’ll notice that in this conversation, she’s making it all about you. Do the same for your audience, and they will always be interested in what you have to say.